Top of Mind 10.03.23

Currently….

Yesterday I shared some personal news: that I'm transitioning much of what my identity has been the last decade, as a VP of Marketing in the startup world, to pouring my energy into New Modern Mom full time.

As a seasoned tech marketer, I've had the honor of leading multiple teams through periods of high growth, guiding brand refreshes, product launches and helping to build businesses from the ground up. But the brand refresh I'm most excited about today is my very own!

This role switch is not just a career move, but a pivot towards a deeper sense of fulfillment as an ambitious mom. This is my attempt at striking a balance, pursuing a career that motivates and inspires me while giving me space to lean into the highs and lows of motherhood.

When I discovered I was expecting, the barrage of emotions, choices, and to-do lists was overwhelming. Nesting, preparing for the arrival of our little one, and the desire to advance in my career were all happening simultaneously. And let's not forget a global pandemic. So I combatted that uncertainty the only way I know how: I over-researched everything to gain the confidence I needed to make quick decisions.

As a result, an extensively long Google doc began to take shape: pages and pages of my research, product recommendations, lessons learned and self-reflections through pregnancy. Then that document found its way into the hands of friends, and friends of friends. A community of new mothers was forming right there in my Google doc.

It prompted a realization: I could use my marketing expertise accumulated over a decade to turn this Google Doc into something much more significant - for me, and for ambitious moms everywhere. And that's exactly what I did.

Read more about my journey, and the 10 accomplishments I'm most proud of in the full blog post.

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Till next time,

Barbara Mighdoll